Sunbelt Software is performing some research on a new product.
We’d like your opinions on two package designs. Please briefly look at the following designs.
1.
Based on this brief impression, how would you rate this package,
on a scale of 1-5 (1 being "I hate it", and 5 being "I love it").
hate it
love it
1
2
3
4
5
Box 1
2.
What does this box communicate to you?
3.
Based on this brief impression, how would you rate this package,
on a scale of 1-5 (1 being "I hate it", and 5 being "I love it").
hate it
love it
1
2
3
4
5
Box 2
4.
What does this box communicate to you?
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